SEO, or Search Engine Optimization, is the practice of increasing a website's visibility on Google by optimizing its content, structure, and various elements to better align with search engine algorithms. At Tactics Digital, our search optimization services in Calgary are designed to improve your business’s search engine rankings and attract more customers.

While it is possible to learn and implement SEO strategies on your own, it can be time-consuming and complex without expert knowledge and experience. Hiring an SEO company in Calgary like Tactics Digital ensures your website is optimized by professionals who stay updated with the latest SEO trends and techniques.

The timeframe for seeing results from SEO services in Calgary depends on various factors, including the industry and competition. Generally, noticeable improvements can be seen within 3-6 months, but sustainable, long-term results may take 6-12 months or more. SEO is a continuous process; ongoing optimization efforts are essential to maintain and enhance rankings.

SEO works by optimizing a website's content, structure, and technical elements to make it more attractive to search engines. This involves researching and implementing relevant keywords, creating high-quality content, building backlinks, and ensuring a fast, mobile-friendly site. At Tactics Digital, our Calgary SEO experts use proven strategies to help your website meet these criteria.

The cost of implementing an SEO campaign varies based on the project's scope, competition level, and required services. SEO companies for small businesses like Tactics Digital offer various pricing models, including monthly retainer fees, hourly rates, and project-based pricing to fit your budget.

Several factors influence SEO rankings, including the quality and relevance of content, keyword usage, site structure, mobile-friendliness, loading speed, user experience, and backlinks. Our search engine optimization specialists at Tactics Digital ensure all these elements are optimized to improve your website's ranking.

Most search engines use similar ranking criteria, so a well-optimized website for Google will likely perform well on other platforms. However, it's beneficial to be aware of specific differences or requirements for various search engines.

Blogging can significantly boost SEO by providing fresh, high-quality content that search engines favour. Regularly updating your blog helps attract more organic traffic.

Both SEO and paid advertising have their advantages and can be used together for an effective marketing strategy. SEO generates organic traffic and builds long-term online visibility, while paid advertising offers quick results and can target specific audiences. Balancing both methods can lead to the best outcomes. Tactics Digital provides affordable SEO packages to integrate both strategies effectively.

SEO best practices include optimizing content with relevant keywords, creating high-quality content, building a user-friendly website with a clear structure, ensuring mobile-friendliness, and improving loading speeds.

SEO is a long-term strategy with no direct click costs, gradually increasing organic traffic. In contrast, contextual advertising is short-term, with immediate costs and quick, paid traffic. SEO targets keywords for organic reach, while contextual ads focus on demographics for immediate results. SEO offers slower but lasting benefits, whereas contextual ads provide fast, short-term outcomes with full control over targeting and placement.